For example, some ring lights cost as little as $10. Of course, natural lighting is also adequate. If using some form of artificial lighting, where you place your lighting plays a significant role in how your product will look in the photo. If your lighting is uneven, adding a second light facing the other will easily fix the problem. Don t Get Bogged Down In Storytelling Telling a story is a great way to get people invested in your brand or your vision, but that doesn t mean everything has to have a story. Marketing content with storytelling is truly a skill and one that should be selectively used. Sometimes, all a person needs is a post that offers the facts presented in a clear, concise manner. A lot of time and effort goes into making content for courses, but there is also a general budget that most students have in mind when they are looking for paid classes. Depending on what subject you plan to teach a course can range anywhere from $10 a class to $200 a class and up. When you first start out your courses will be along the lower and of the scale until you have a steady stream of students, but as you grow, you will be able to increase your rates accordingly. It allows you to send targetted communications with valuable resources, product information or simply promotions directly to your customers. For email marketing to be effective, you must develop a strong email list. We’ve got 6 tips to engage users and get them to sign up to your email list. You’ll be seeing results in no time! Props Using props when taking photos of your Etsy products is an effective (and fun) way to draw attention to your listings. Adding a photo mat, backdrop, or combination of both will automatically improve the look of your photo and give it a more professional and eye-catching look. There are countless other props that you can use to enhance the appeal of your photo. Adjust The Location of Your Elements Another handy feature Canva offers is the ability to move elements. While some are just fine with a static placement, others simply will look better with some fine-tuning. You can move elements up, down, or even to either side. You can move a single pixel at a time or as many as ten pixels at once.