Build a Brand and Inspire Loyalty With a subscription-based business, you re building a brand. Fortunately, the brand loyalty of your customer base acts as excellent social proof for your marketing campaigns. As a result, you get more feedback from your customer base, allowing you to personalize the customer experience. If you re an influencer selling a yoga course, you can market your course through social platforms like Instagram. As you gain a following, you ll start to receive more status in the community as a teacher worth listening to online. The more you promote, the better your sales, and as long as your content is world-class, you ll rise to the top of your niche. Mind Map Your Ideas Most solopreneurs can tell you that their businesses or ideas have a lot of moving parts. While this may be the norm, the more moving parts you have, the easier it is to get yourself tangled up. Using mind mapping is a great way to put your thoughts, ideas and goals into visual form. A 3-Step Process to Creating Digital Products Thinking of great products to sell online is more of a process, not just a eureka moment. Finding a hot, trending product that sells starts with three steps to ensure your success with your venture. Step 1 Creative Product Brainstorming Sit down and write out any product idea that comes into your mind. Content Creation & Social Media Management Apps In most cases, content creation should never be automated, but you can use an app to help with managing publishing. Depending on the type of business, you have and what content you need to be published, there are a variety of apps that can make the whole process more efficient. Diversification will also prevent you from getting burned out on any one skill that you perform repeatedly. If you are worried about biting off more than you can chew, take a look at your current workload, and consider hiring a partner. For those who are not interested in taking on a partner, outsourcing some of your work to others is a great way to keep your skills marketable while expanding at the same.