While it may seem like you are giving material away for free, sharing content will establish your place in the market and increase brand loyalty. 2. Offer a promotion Looking for ways to get people to subscribe to your email list? Offer a signup promotion. Maybe new subscribers get 10% off their first order or a $10 discount. #4 Find Inspiration and Use It Some of your ideas won't work out, and that's okay. The important thing is to identify them and make adjustments as soon as possible. Take inspiration from other organization's processes and procedures. Keep a journal with you to take notes on innovative ideas. #5 Work on Your Presentation Skills Getting excited about your ideas is important. Cultivate Your Rates Settling on a good rate takes time, but once you find that sweet spot, cultivate it. Instead of raising your prices randomly, cultivate your existing clients and raise your rates according to your services privately first. As your clients start paying your increased rates, slowly start raising your rates on your posted gigs. You should include a call to action ‘like to learn more sign up to our mailing list’ or ‘register to access more resources’. 4. Host a competition If you are looking for a creative way to collect email addresses, try hosting a competition. You might offer a free giveaway or voucher to engage people. * At the end of every month, identify the "waste" in your processes, policies, and workflows. * Get feedback from your team on what you can do to improve. Create a Plan to Implement the Changes After identifying the problems and the solutions, it's time to take action. The purpose of the Kaizen Method is to improve efficiency, and the faster you act with your decision-making process, the better your results with the method. Make your social media presence brief and to the point, while still maintaining a high quality of content, to make a lasting impression on your site visitors. Don t Be Afraid To Pay To Get Ahead Although one of the attractions of online marketing may be its low cost, it is still worth it to be willing to spend money to make money.