When your course starts making money, you ll have regular cash flow coming into your bank account, and you can use that to start other businesses online. #4 Create a Brand Building a course can help you start a brand. If you re an influencer selling a yoga course, you can market your course through social platforms like Instagram. You don t need to create the best digital products in this session; even bad ideas can lead to refinements that turn out to be winning products. The idea of brainstorming is to avoid overthinking things. Here are some questions to ask yourself during the brainstorming process. Can you offer products teaching people a skill? Creators are found on every social media platform and make a myriad of content types. From stunning musicals to elaborate cooking tips all in an easy-to-digest format. The Promise When influencers were at their peak, it was easy to see that those at the top were not only making themselves a household name but also making a lot of money. The best-selling courses online are those that are related to improving or starting a new career. While your class does not have to be specifically job-oriented, knowing that people are looking for marketable skills will help you to create classes that actually generate sales. Pick A Interesting Subject It is important to choose a subject that you are passionate about, but you also need to think about topics that actually will draw a crowd. Another popular digital product is customizable templates. For example, you set up customizable templates for invitations, thank you cards, or other types of templates' You can then allow customers to download the template and customize it to fit their needs. Most sellers of this type of download also offer to customize individual orders. * At the end of every month, identify the "waste" in your processes, policies, and workflows. * Get feedback from your team on what you can do to improve. Create a Plan to Implement the Changes After identifying the problems and the solutions, it's time to take action. The purpose of the Kaizen Method is to improve efficiency, and the faster you act with your decision-making process, the better your results with the method.