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Not only will the headline bring in new site traffic, but it will also reinforce your rankings by boosting existing content. Headlines are meant to trigger an emotional reaction that causes people to click on the content. Using the same headlines for PPC ads will further boost your content and stretch your content marketing dollars. What if there was a proven method for delivering those results? The Kaizen Method revolves around the Japanese practice of Kaizen. Kaizen means the art of continuous improvement in everything you do. By implementing it in your organization, you gain the following six advantages. #1 Empower Your Employees Too many businesses focus on improving the customer experience (CX) while doing nothing to improve the employee experience (EX). Keep in mind that clients can place orders without ever talking to you, and if you don t want to get punished by the platform, you have to complete them even if you don t like the work. Chose The Right Niche Working online is a great way to expand your income streams or even try something new, but, it is important to choose the right niche. Do they do a lot of research on websites? Do they spend time in forums? Knowing these answers will help you to determine which channels will be most effective in getting their attention and having them sign up to your mailing list. 3. Make a plan Expand on your chosen channels by making a plan. Think about what content you want to post in these channels and how often. Places to Advertise your Etsy Shop Marketing is one of the top contributing factors to the success of a business, Etsy shops included. If you are looking for ways to expand your customer base, we can help. Below you will find tips for promoting your Etsy shop outside of Etsy. Facebook Esty Marketing Among the best ways to promote your Etsy shops, Facebook sits high on the list, giving numerous options for promoting your shop. Step #3 Increase The Price Of Your Skills Once you have a steady flow of your initial traffic for your skills, it is time to start increasing the price. Low prices are a great way to get people interested in trying you out, but they are not sustainable in the long term. There is nothing wrong with increasing your rates over time or as your skills become more in demand. 

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